A promotional video for social media talent Majjic, highlighting his passion for dancing and his admiration
for Michael Jackson.
Concept Creation
Inspired by the desire to empower individuals to "feel the music," Majjic's content uplifts and encourages people of all ages to get up and dance. The promotional video expanded on Majjic's energetic personality, clearly expressing the essence of his social media platform. It was essential to merge the characteristics of Majjic's platform with his passion for music and dance into one cohesive video, highlighting the most beloved aspect of his channel.
Feedback Sessions
After multiple feedback sessions, it was decided that an animated logo should be produced to be featured across various videos. The logo became an integral part of the Majjic identity, taking on a playful animation that made it recognisable with the brand. The fun and rounded typography created a customised, welcoming logo, identifiable through its colours and a music note. Through the videography and editing process, I was able to produce a clean, concise promotional video, closely aligned with the client's goals.
Overview
The final promotional video successfully informed the audience about Majjic's social media presence, showcasing both the personality of the brand and the key passions that are central to his community. I look forward to the next project with Majjic, where we can explore more of his channel and its growing community.