Wiggle & Waggle is a playful and community-focused brand dedicated to educating pet owners on animal safety, especially in emergencies, and raising awareness for animals in need. Inspired by my own pets, Remy & Tobin, Wiggle & Waggle aims to reshape perceptions of animal shelters and foster a supportive community of pet lovers committed to making a difference.
Style Guide
To ensure the brand was coherent across media channels, a style guide was produced outlining various stylistic approaches which could be taken with the brand. This initially started with the creation of the logo, to then choosing colours and designing other elements such as typography and designed assets. To capture the playful and friendly characteristics of our four-legged friends, Wiggle & Waggle created a range of dynamic logo variations and mascots to suit a range of media and print publications. By unifying the brand voice across platforms, the brand becomes a united symbol of loyalty and companionship, serving as the framework of the brand.
Social Media Campaign
Connecting communities on social media is an important aspect of a brand's success. By creating playful and welcoming designs, Wiggle & Waggle fostered a close-knit community of animal lovers from around the world. The project began with sketches and prototypes for social media tiles, culminating in a cohesive nine-tile collection. This collection focused on educating, empowering, and supporting local animals while engaging the audience through vibrant, relatable content.
Incorporating the style guide was a crucial aspect of the design process, ensuring consistency across the brand's visual identity while maintaining flexibility for various social media layouts. Each tile was carefully crafted to balance the brand's friendly tone
with clear messaging, using a thoughtful combination of colours, typography, and imagery inspired by Wiggle & Waggle's
playful character.
This project not only strengthened the brand's social media presence but also showcased its ability to connect emotionally with its audience, building a loyal and passionate community.
