An advertisement campaign to promote Be Drink Aware, aiming to raise awareness about drink spiking among Australian youth through thoughtful graphic design and kinetic typography.
Concept Creation
The urgent issue of drink spiking among Australia's youth is not widely recognised, with minimal action taken to educate Australians on the harmful effects it has on young people. Providing this information was critical, using vibrant colours and kinetic typography to emphasise the effect of inebriation, while incorporating relevant details in the form of QR codes and hashtags.
Implementation
The posters would be placed in urban areas with a popular nightlife scene
to raise awareness about drink spiking, using the 'scan and report' QR code,
as well as the hashtag and text. The poster is designed to be striking and demand attention.
The triptych of posters provided insight into the prevention and education of drink spiking among Australia's youth, informing the public about the recognisable signs and symptoms of this harmful issue. The final posters deliver an informative design that raises awareness of the issue in public spaces across Australia.
