A triptych poster series that elaborates on my personal design process, drawing inspiration from IDEO’s ‘Design Thinking’ methodology.
Concept Creation
The poster takes the audience through the design process, offering an insight into the initial empathy and inspiration phase, followed by prototyping and recreation, ultimately leading to the final result, which is
designed to meet the client’s needs and ambitions.
Design Process
Heavily influenced by IDEO’s Design Thinking, this project allowed me to explore my personal interpretation of
their design process, utilising the various stages and overcoming the associated challenges. The posters guide the viewer through three major stages of the process: starting with structured ideation, where ideas and knowledge are gathered; transitioning to the second poster, which introduces unique creativity while forming its own identity; and concluding with the final poster, which represents a defining moment through its large image and distorted typography. This final design reflects how the creative process is not linear, but rather fluid and evolving.
Overview
The final result represented a fluid design process that reflects my personal design approach, inspired by my passion for film photography and graphic design. The success can be attributed to the layered typography, which keeps the audience’s eye in constant motion, much like the process of design itself.