Her Game stemmed from my passion for both graphic design and women's sports, shining a light on the
incredible female athletes in Australia whose stories often go untold. This magazine is a celebration of their dedication, achievements, and the unique challenges they face. Through Her Game, I aim to inspire and
empower the next generation of women in sports by showcasing their remarkable journeys with vibrant,
engaging, and thoughtfully designed content.
Concept Creation
The concept creation for Her Game was driven by a desire to produce a visually compelling and empowering magazine that celebrates the achievements of women in sports across Australia. Central to the design is a four-column, six-row grid layout, offering a structured yet flexible framework that enables dynamic compositions and easy readability.
This grid system ensures a balanced distribution of content, accommodating diverse stories and visuals while maintaining a cohesive aesthetic.
Design Choices
To capture the energy and strength of female athletes, the magazine features bold, athletic typography.
The typefaces selected are robust and modern, conveying a sense of power and movement that reflects the dynamic nature of sports. The initial concept underwent several iterations, exploring different grid structures, colour schemes, and typographic styles. These refinements were vital in shaping the magazine's visual identity, resulting in a design that is both striking and functional. Her Game stands out not only for its content but also
for its bold and innovative design, celebrating the spirit of women in sports.
Creating Her Game has been an incredibly rewarding journey, allowing me to merge my passion for graphic design with my admiration for female athletes. This project challenged me to think deeply about visually representing the strength, resilience, and achievements of women in sports. Developing the magazine from concept to final product was a valuable learning experience, involving experimentation with grid structures and typography, as well as selecting impactful images and stories that resonate with readers.
Poster Exploration
Creating a poster to promote Her Game was an exciting opportunity to extend the magazine's visual identity.
The design features bold, athletic typography and vibrant imagery of female athletes, embodying the magazine's dynamic spirit. This promotional piece is designed to capture attention and generate enthusiasm, encouraging audiences to delve into the inspiring stories showcased in Her Game.
Overview
Ultimately, Her Game is more than just a magazine; it is a celebration of the remarkable women who are breaking barriers and making history in Australian sports. I hope this publication not only informs and inspires readers but also contributes to greater visibility and recognition for women in the sporting world. This project has reinforced my belief in the power of design to tell important stories and create a positive impact.
